About Us
Makers Central 2023
Makers Central 2023 was our first year at the show!
We worked closely with the team at ICHF to attract some of the top creators to the event; these creators included Colin Furze, Jimmy Diresta, Nick Zammeti, The Nerdforge and many more.
Partnering with creators, we enhanced this with further advertising on Facebook and Instagram.
With a combined effort across the board please find the Makers Central 2023 stats below:
- Total visitors over the weekend: Over 10,000
- Impressions achieved: 2,228,766
- 3.6x our impressions goal for the campaign
- CPM: £7.18
- Video views achieved: 1,657,008
- 6.4x our impressions goal for the campaign
The Creative Craft Show 2023
The Creative Craft Show is the flagship event at ICHF, running for just shy of 40 years!
The Creative Craft Show hosts many events all year round. Sweet Gen Media currently oversees all paid media for the company, specialising in Facebook and Instagram ads.
Current stats for the shows as of July 2023 are:
The Creative Craft Show attracts over 100,000 visitors annually.
- Impressions: 1,525,005
- 7.84x impressions goal for the campaign
- CPM: £2.83
- Video views: 467,042
- 4.02x video views goal for the campaign
Cake International 2022
Cake International is the world's biggest and best cake show!
Being around for nearly 30 years, it's safe to say ICHF has created something special. Cake International currently hosts the most sought-after cake competition, where the best creators, decorators, bakers and artists within the space come from all over the world to have a shot at the Cake International 'Best In Show' award.
In 2022, we were approached to assist with the influencer marketing activation to drive more visitors to this incredible show.
The stats from this campaign for Cake International 2022 are below:
- Total show visitors over the 3 days: Over 20,000
- Total competition entries: 751
- Video views achieved: 466,500
- 10x our video views campaign goal