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You stock it.
We sell it.Can you keep up?We help ecommerce brands sell more on social media.

Sweet Gen Media is a UK-based social media agency for ambitious product brands and live events across the UK, US and Europe. Content, creators, paid and TikTok Shop systems built around your P&L, not your engagement rate.

  • Social Media Management
  • Influencer Marketing
  • TikTok & Meta Ads
  • TikTok Shop Management
Apply to work with usBrands and live events See the workResults and case studies

Creator? Join the creator waitlist

  • £200K+Ticket sales from a £25K budget. Makers Central
  • 10.89xReturn on paid social. The Creative Craft Show
  • 1.5M+Views in one month. Meadens Omoda Jaecoo

Example dashboard. Figures are illustrative.

Brands and events we've helped grow

The problem, in one number

67%

of social media users are likely to research a product on social before they buy it.

IZEA survey of 1,280 US social media users, March 2024, via EMARKETER

Why this matters now

Social isn't where people scroll. It's where they decide.

If your brand isn't showing up with content that answers the question, someone else's is. We make sure it's yours, and we measure it in sales.

86%
of consumers make at least one purchase inspired by an influencer every year.
Sprout Social, 2024. 2,000 US and UK consumers
Almost half
buy something daily, weekly or monthly because of an influencer post.
Sprout Social, 2024. 2,000 US and UK consumers

Featured case · Makers Central

£200K+

From a £25K social budget to £200,000+ in ticket sales.

Makers Central, Europe's largest DIY event, came to us with a target and a fixed budget. We built the launch as one connected system: 50+ creators filming in their own style, organic across Meta, and paid amplification of the best performing edits, all routed to the booking page.

  • 8xROI on the campaign
  • 50+Creators in the network
  • 6 weeksPaid social run up
Read the full case study
Colin Furze and The Hacksmith on stage at Makers Central talking about their inventions

What we do

Four services. All measured in sales.

We don't do "full service". We do four things exceptionally well, each with a clear deliverable, a typical outcome and a process you can hold us to. Use one, or run them together as one system.

  • 01

    Social Media Management

    Short form video at volume. Scripted, filmed, edited, captioned and ready to post on TikTok, Reels and YouTube Shorts. Branded, on strategy, always on.

    Typical outcome3 to 5x reach uplift in 60 days
    Explore social media management →
  • 02

    Influencer Marketing

    Fully vetted creators, briefed and managed end to end, with whitelisting rights built in so the best videos can run as paid ads.

    Typical outcome2 to 5x ROAS on the first campaign
    Explore influencer marketing →
  • 03

    TikTok & Meta Ads

    Whitelisted creator ads, audience building, retargeting and scaling on top performers across TikTok and Meta.

    Typical outcomeCAC down 30 to 50% vs cold paid
    Explore TikTok and Meta ads →
  • 04

    TikTok Shop Management

    End to end shop setup, affiliate creator recruitment, content layered on top and paid amplification of your best selling products.

    Typical outcomeFour to six figure GMV in 90 days
    Explore TikTok Shop management →

Every engagement is custom quoted. We tell you exactly what it'll cost on the call, with no surprises later.

Why TikTok Shop, why now

Shoppers already buy on TikTok. The question is whether they buy from you.

TikTok Shop isn't just a beauty channel. Home, fashion, pets, food and tech brands are all selling through creator videos. We build the whole system for you: shop setup, affiliates, content and paid layered on top.

91%
of UK businesses using TikTok Shop say it has grown their sales and revenue.
Public First for TikTok, 2026
82%
of GMV across the UK's top 50 TikTok Shops came through affiliate creators.
Kalodata, 31 March to 29 April 2026
1.6x
The UK's top 50 TikTok Shops outsell the top 50 in Germany, France, Italy and Spain combined.
Kalodata, 31 March to 29 April 2026
  • 300,000+ UK small businesses selling
  • 12 EU countries UK shops can sell into
  • 6,000+ LIVE shopping sessions a day in the UK
  • +55% LIVE sales in a year

Figures: TikTok UK newsroom, July 2026, and TikTok Shop UK Seller University, 2026.

Apply for a TikTok Shop audit

How we work

Three steps. From stuck to scaling in 90 days.

  1. Apply.

    Send the 5 minute application. We read every one personally and reply within 48 hours. If it's a fit, we set up a free 30 minute strategy call and tell you exactly where you're leaving money on the table.

  2. Build.

    A 30 day sprint: we set up your content production and the paid layer, and ship the first creator drop. By day 30, your social is generating revenue.

  3. Scale.

    Months 2 and 3: we double down on the formats, creators and audiences that are working. Weekly creative reviews. Monthly revenue reports.

More results

Receipts.

Live event · TikTok & Meta Ads10.89x£8K of paid social returned £88K+ in tickets, and the first ever Saturday sell out at the NEC.The Creative Craft Show DTC fashion · TikTok Shop Management£7.5K+From one organic TikTok, filmed in one take. The drop sold out in 48 hours with £0 paid spend.NVYSKN Automotive · Social Media Management1.5M+Views in month one, up from a ceiling of 10K per video, with showroom leads following.Meadens Omoda Jaecoo

Coming soonFor creators

Get paid to post the products you already rate.

We're building a creator network for TikTok Shop affiliates in the UK, US and Europe. Brand deals in your niche, free product to film, and a community that shares what's actually selling.

Join the creator waitlist → Takes 20 seconds. You'll hear first when we launch.

What clients say

Don't take our word for it.

We worked with Cam on the March campaigns for The Creative Craft Show, Sewing for Pleasure and Fashion & Embroidery, and the results exceeded expectations. From creative direction to paid social strategy, Cam brought fresh ideas, brilliant energy and a strong understanding of our audience. The campaign performed exceptionally well, delivering excellent engagement and results. Cam has been fantastic to work with throughout, creative, collaborative and proactive, and we would highly recommend Sweet Gen Media.
The Creative Craft Show
We have been working with Cam from Sweet Gen Media for the past few months and it has been a fantastic experience. Cam is a pleasure to deal with, professional, proactive and always brings great ideas to the table. We have really enjoyed working together and would highly recommend Sweet Gen Media to anyone looking for support with their marketing.
Meadens

FAQ

The honest answers.

If your question isn't here, drop us a note. We'd rather have an awkward 5 minute conversation now than a misaligned 12 month engagement later.

Why do I have to apply?
Because we work with a small number of brands at a time, and we'd rather have one honest conversation about whether we're a fit than send a generic proposal to every enquiry. The application takes 5 minutes and we read every one personally. Every application gets a reply within 48 hours.
How are you priced?
Every engagement is custom quoted because every brand is at a different stage. After the strategy call we send a transparent, written quote within 48 hours. No waiting weeks for a proposal deck.
How long is the contract?
Three month minimum on retainers. That's how long it takes for the algorithm to actually learn your audience. After that we're rolling, with 30 days' notice. We don't do annual lock ins.
How quickly do we see results?
First content live within 14 days. Reach uplift is typically visible by day 30. Revenue impact compounds over months 2 and 3. Anyone promising a sales spike in week one is selling you a paid ads agency, not a social media agency.
Who actually owns the content you produce?
You do. All raw files, all final cuts, all creator licensed assets. Yours, forever, for use anywhere. We don't gatekeep client assets.
What platforms do you cover?
Our main focus is TikTok, Instagram Reels and YouTube Shorts, plus TikTok Shop for product brands. We also run paid on Meta and TikTok Ads. We don't do X or LinkedIn organic. If those are your priority, we're not the right fit.
What kinds of brands do you work with?
Events that need to fill venues, ecommerce brands that need their content to actually convert, and local businesses ready to invest in social as a real revenue channel. If you're a founder or marketing lead who can move quickly, we're a fit.

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