FOUNDER-LED UK SOCIAL MEDIA AGENCY
Revenue, Not reach.
but we do that too.
Sweet Gen Media is the UK social media agency for ambitious product brands and live events.
Content, creators, paid and TikTok Shop systems built around your P&L, not your engagement rate.
BRANDS & EVENTS WE'VE HELPED GROW
THE PROBLEM, IN ONE NUMBER
67%
of buyers research a brand on social before they buy.
EMARKETER · 2025
WHY THIS MATTERS NOW
Social isn't where people scroll.
It's where they decide.
74%
of consumers have purchased a product because an influencer recommended it.
MATTER COMMUNICATIONS · 2024
86%
make at least one influencer-inspired purchase per year.
SPROUT SOCIAL · 2026
£6.50
average return for every £1 spent on creator marketing — beats every other paid channel.
SOCIALLYIN · 2026
FEATURED CASE · MAKERS CENTRAL
£200K+
From a £25K social budget to £200,000+ in ticket revenue.
Makers Central came to us with a target and a fixed budget.
We built the launch as one connected system: scripted creator content, organic across Meta platforms, and paid amplification of the top-performing edits — all routed to the booking page. The result: every pound put in came back ten-fold and then some.
We built the launch as one connected system: scripted creator content, organic across Meta platforms, and paid amplification of the top-performing edits — all routed to the booking page. The result: every pound put in came back ten-fold and then some.
WHAT WE DO
Four things. Done at the highest level in the country.
We don't do "full-service." We do four services exceptionally well — each with a tangible deliverable, a typical outcome, and a process you can hold us to. Every engagement is custom-quoted. We tell you exactly what it'll cost on the call, in the room, no surprises later.
01
Content Engine
WHAT YOU GET
Short-form video at volume — scripted, filmed, edited, captioned and ready to post on TikTok, Reels and YouTube Shorts. Branded. On-strategy. Always on.
Typical outcome: 3–5× reach uplift in 60 days.
02
Creator Campaigns
WHAT YOU GET
5–10 vetted creators per drop, briefed and managed end-to-end, with whitelisting rights baked in so the best videos can be amplified through paid.
Typical outcome: 4–8× ROAS on first campaign.
03
Paid Amplification
WHAT YOU GET
Whitelisted creator ads, audience-build, retargeting, and scaling on top performers across TikTok, Meta and YouTube.
Typical outcome: CAC down 30–50% vs. cold paid.
04
TikTok Shop System
WHAT YOU GET
End-to-end Shop set-up, affiliate creator recruitment, content layered on top, and paid amplification of best-selling SKUs.
Typical outcome: 6–8 figure GMV in 90 days.
WHY TIKTOK SHOP · WHY NOW
UK TikTok Shop is the fastest-growing sales channel of the decade.
Most UK brands are watching. The ones who moved early are quietly running 5–8% conversion rates while the rest of ecommerce sits at 2–4%. We build the whole system: shop set-up, affiliates, content, paid layered on top.
+180%
YoY UK TikTok Shop revenue growth.
+131%
YoY rise in UK TikTok Shop shoppers.
5–8%
Conversion rate · vs. 2–4% on traditional ecommerce.
HOW WE WORK
Three steps. From "stuck" to "scaling" in 90 days.
01
Apply.
Send the 5-min application. We read every one personally. If it's a fit, we set up a free 30-min strategy call within 48 hours and tell you exactly where you're leaving money on the table.
02
Build.
30-day sprint: we build the content engine, set up the paid layer, and ship the first creator drop. By day 30, your social is generating revenue.
03
Scale.
Months 2–3: we double-down on the formats, creators and audiences that are working. Weekly creative reviews. Monthly revenue reports.
MORE RESULTS
Receipts.
10.89 ROAS
First-ever Saturday sell-out
at the NEC.
at the NEC.
The Creative Craft Show
LIVE EVENT · NEC
THE FOUNDER
I'm Cam. I built Sweet Gen Media because I was sick of agencies that talked.
I started out making content for ambitious UK brands and quickly realised most agencies were charging £10K a month for engagement metrics that didn't sell anything. So I built the agency I wished existed: small team, founder-direct, every campaign measured in revenue, not reach. We work with events, ecommerce brands and local businesses ready to take social seriously. If that's you — let's talk.
— Cam Burns
Founder, Sweet Gen Media
WHAT CLIENTS SAY
Don't take our word for it.
“We have been working with Cam from Sweet Gen Media for the past few months and it has been a fantastic experience. Cam is a pleasure to deal with, professional, proactive and always brings great ideas to the table. We have really enjoyed working together and would highly recommend Sweet Gen Media to anyone looking for support with their marketing.”
Meadens
“We worked with Cam on the March campaigns for The Creative Craft Show, Sewing for Pleasure and Fashion & Embroidery, and the results exceeded expectations. From creative direction to paid social strategy, Cam brought fresh ideas, brilliant energy and a strong understanding of our audience. The campaign performed exceptionally well, delivering excellent engagement and results. Cam has been fantastic to work with throughout, creative, collaborative and proactive, and we would highly recommend Sweet Gen Media.”
Creative Craft Show:
FAQ
The honest answers.
If your question isn't here, drop us a note. We'd rather have an awkward 5-min conversation now than a misaligned 12-month engagement later.
Why do I have to apply?
Because we work with a small number of brands at a time, and we'd rather have one honest conversation about whether we're a fit than send a generic proposal to every enquiry. The application takes 5 minutes. We read every one personally. If it's a fit, we set up a call within the week.
How are you priced?
Every engagement is custom-quoted because every brand is at a different stage. Some clients invest £3K a month; others ten times that. After the strategy call we send a transparent, written quote within 48 hours — no waiting weeks for a proposal deck.
How long is the contract?
Three-month minimum on retainers — that's how long it takes for the algorithm to actually learn your audience. After that we're rolling, 30 days' notice. We don't do annual lock-ins.
How quickly do we see results?
First content live within 14 days. Reach uplift typically visible by day 30. Revenue impact compounds over months 2–3 — anyone promising a sales spike in week one is selling you a paid-ads agency, not a social media agency.
Who actually owns the content you produce?
You do. All raw files, all final cuts, all creator-licensed assets — yours, in perpetuity, for use anywhere. We don't gate-keep client assets.
What platforms do you cover?
Primary focus: TikTok, Instagram Reels, YouTube Shorts, plus TikTok Shop for product brands. We also run paid on Meta and TikTok Ads. We don't do Twitter/X or LinkedIn organic — if those are your priority, we're not the right fit.
What kinds of brands do you work with?
UK events that need to fill venues, ecommerce brands that need their content to actually convert, and local businesses ready to invest in social as a real revenue channel. If you're a founder or marketing lead who can move quickly, we're a fit.
APPLY TO WORK WITH US
Tell us about your business.